Corporate Social Responsibility (CSR) is a conscious approach adopted by an organization to integrate the social, ethical and environmental concerns of the society and participate actively to encourage the community development and growth, regardless of legality. ICICI Lombard GIC LTD understands the responsibilities of being a corporate citizen and values the importance of the activities done under CSR. Our recent initiative amongst other activities is to help provide free nutritional support to underprivileged children studying in Government & Municipal schools.

Every year our organization distributes calendars to its different stakeholders. For Calendar 2010, we came up with an innovative idea to extend this proposition through which we can reach out to these children and help showcase their talent and instill in them, a sense of pride. The concept of Calender 2010 is to focus on Comprehensive Health Insurance for the Family since our Health Insurance plan stands for providing 'Poorey Parivaar ki Poori Suraksha' and the theme given for the drawing competition was “my family”. A drawing competition was conducted in the following schools in Mumbai to promote the mid day meal program:

Smt. Shantidevi B. Banerji Vidyalaya, Tardeo – November 25, 2009

Bhausaheb Hiray Vidyalaya, Prathmik Shala, Tardeo – November 26, 2009

Yusuf MeherAli Vidyalaya,Tardeo - November 26, 2009

The theme of the competition was- “my family” and the children enthusiastically participated in the competition. The ISKON and ICICI Lombard executives selected 12 best paintings to be featured on the annual calendar of 2010. Each month on this Calender features one painting that bears a small description of the painting and the name of the child who painted it. These paintings can be perforated and can also be sent as picture postcards. The calendar carries a note on the aspect of free nutritional support provided to underprivileged children as well. ICICI Lombard supports this cause of mid day meals by giving a certain amount of money for each calendar distributed. Please click on the 'View Gallery' button to view the paintings created by children.

Muktangan
Muktangan, an initiative of Paragon Charitable Trust, is a pioneering educational programme with an innovative model, working in close partnership with the Municipal Corporation of Greater Mumbai and a number of NGOs across the country. Muktangan works towards providing quality education to the underprivileged children across Mumbai through various initiatives such as balwadi, elementary education, teachers training etc.

Doorstep School
The concept of Doorstep school was born in 1988-89 out of a study project in Mumbai and Pune to determine the causes of high drop out rates of children who come from the slums around the Municipal schools. The various programmes undertaken by Doorstep include "School on Wheels", Library programme, Balwadi programme, and programme for out of school children.

ISKON Food Relief Foundation
They provide midday meals to Government aided and BMC schools in Maharashtra. Midday meal is strategic program to address two of the most pressing problems of India : Hunger & Education. It is a project of Government of Maharashtra, implemented by Iskcon Food Relief Foundation. For this program, the Government of India supplies raw rice through Food Corporation of India and the Government of Maharashtra also promises to provide cooking charges at the rate of Rs. 1.75 per day per child. ISKCON FOOD RELIEF FOUNDATION, has resolved to liberate the underprivileged from this vicious cycle by feeding the poor with sanctified and nutritious food. In just three years since it was founded, the program has scaled to provide over 1,00,000 hygienic and nutritious meals every day through an extremely cost-effective program. The foundation has implemented this program in 250 schools in south of Mumbai and 700 schools in whole of Maharashtra, covering 2 lakh 25 thousand children. MIDDAY MEAL has demonstrated and is now showcased as an operating model that can strategically address two of the most pressing problems for poor children in India : hunger and education.