ITC E-Choupal The E-Choupal network of ITC is one of the most promising networks for rural distribution for any industry. ICICI Lombard, through the RABG vertical joined hands with ITC in 2004-05, with the aim of providing a comprehensive suite of general insurance products to the farmers through this rural initiative. Currently the channel is being used for sale of insurance products in about 11 districts in the state of UP. Currently business is being sourced for rural health and motor insurance.
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