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ICICI Lombard Introduces Click-friendly Photo Quote

July 14 2015

To ensure customer convenience, ICICI Lombard has introduced the first-of-its-kind 'Photo Quote' feature on its IL Insure mobile app. This convenient feature empowers customers to purchase an insurance policy by simply providing a picture of their existing motor insurance policy or car purchase invoice, which can be instantly uploaded through the IL Insure app.

According to Sanjeev S, head of marketing and e-business at ICICI Lombard, "The 'Photo Quote' feature is based on the insight that consumers prefer a quick and comprehensive response from brands today. With increasing usage of smart phones, we are ensuring that our insurance solutions harness the potential of technology to provide the best in class experience to our customers."

Once a customer uploads a picture using 'Photo Quote', within a few minutes a notification from ICICI Lombard containing a detailed quote will be sent. As the personal and vehicle information is already filled in, it saves customers precious time. If the customer chooses to buy the policy, he/she simply has to pay the premium using the app.

The 'Photo Quote' feature, which is the first among Insurance companies in India, facilitates easy transactions enhancing the customer's purchase experience.

Please find attached the meta content for the second and third updates for July.

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