At the end of August 2016, ICICI Lombard launched its brand campaign aimed at wellness, across TV, radio, outdoor, digital and social media. The 4-week run will be aired all over India and highlights the ‘NibhayeVaade’ core proposition.
The wellness campaign is in line with the customer-centric approach of the company. The radio spots, outdoor and digital creatives, and the commercial nudge customers to take a step towards their health.Digital media plays its part by propellingthe campaign further with the hashtag #DoTheDifficult, which is gaining popularity. ICICI Lombard promises to be a part of the customer’s journey to wellness while they fulfill the promise of fitness made to their loved ones.
Quoting Sanjeev Mantri, Executive Directive, ICICI Lombard General Insurance, on the campaign launch, “At ICICI Lombard, we have always been committed to support our customers during their hour of need. Further, we have been transforming ourselves to play a more proactive role by helping our customers stay fit and healthy. This is in line with our belief that prevention is better than cure and our new brand campaign exemplifies this thought”.
The highlight of the campaign is the wellness program that rewards the customers for staying fit. The product feature has been developed after detailed research and is clubbed with health insurance offerings. The campaign thus seeks to connect with the changing trends towards health in India. Customers now are more aware of the damaging effects of sedentary lifestyle and compromising on wellbeing. Through the wellness program, customers can avail redemption of expenses towards yoga and gym membership, nutrition consultation, health risk assessment, and much more.