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Kerala Tourism Plans to Appoint Goodwill Ambassadors

May 10 2012

Kerala Tourism is planning to sign up goodwill ambassadors for endorsing Kerala as one of the best tourist sites across the globe. Eminent cricketers such as Sachin Tendulkar and Steve Waugh, Bollywood actress Deepika Padukone, and ace footballer Didier Drogba are considered to be the potential names being deliberated as goodwill ambassadors, according to trusted sources.

As per a statement made by the Tourism Minister Government of Kerala, Mr. AP Anil Kumar, the hiring of goodwill ambassadors for tourism promotion in Kerala was true but he remained tight-lipped about the possible names. Some of the sources have agreed that aggressive promotion campaign is one if the main agendas of Kerala to promote tourism across the nation and entire globe. In fact, this measure is now taken by numerous other states across India. Mr. A.P. Kumar requested the press not to instigate him on revealing the names of ambassadors as he did not want to make things difficult. However, he confessed that big names from various industries are on the ministry​'s drawing board. He further requested for some more time to make the picture clear.

The basic reason behind minister's reluctance is the fiasco all through the previous government's tenancy when his precursors Kodiyeri Balakrishnan declared veteran Bollywood actor Amitabh Bachchan as the official ambassador for state and soon after, the government itself withdrew the offer.

Undoubtedly, tourism has at present, become the fastest-growing industry in Kerala, with the number of tourists increasing at a fast pace. The huge number of tourists is pouring in from foreign countries and the number actually grew from ` 6.50 lakh in the year 2010 to `7.3 lakh in the year 2011. The number of domestic tourists grew from `85 lakh to `93 lakh.

A new film on Kerala state was prepared back in the year 2010. The movie turned out to be a huge success. It was premiered at the Saatchi Gallery in London. Many soccer stars were present on the occasion including Didier Drogba and Gary Lineker. Actors Dev Patel, Bill Nighty, and Samantha Morton were also present to grace the occasion.

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