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ICICI Lombard Expert Blog

Ministry of Tourism Face-lifts ‘Atithi Devo Bhava’ Website

May 07 2012

With noted Bollywood actor Aamir Khan endorsing the brand ‘Atithi Devo Bhava’, citizens in India have understood the significance of the emblem an its motto. This has also increased popularity of its official website. No wonder within a month of launching its refurbished Incredible India website for the foreign markets, the Tourism Ministry has emerged with a new look for ‘Atithi Devo Bhava’ website (www.atithi.org.in). This is basically intended towards attracting domestic markets. The key feature of this latest website is its integration with most of the social media websites such as Facebook, Twitter, etc. The website is now easy to navigate, user friendly, colourful, appealing and practical. It also provides huge amount of info to its visitors. These efforts have been made by the designers and programmers to facilitate potential tourists to get the kind of assistance they have been looking for.

The Joint Secretary of Tourism Government of India, Mr. Anand Kumar was present at the launch program of this newly-revamped domestic tourist website in Delhi. He said that the new site is designed in a fashion to provide exclusive as well as highly elaborated info on domestic tourist destinations as well as various products. The website will also turn out to be a positive platform for creating good amount of awareness related to the Tourism Ministry’s all new Clean India Campaign. This will be supported by combining dedicated efforts various states and private stakeholders. It is important for domestic travellers to visit this website prior to actually setting out for the tour in order to make sure they get the best of assistance for their tour. The site offers detailed info on various states of India, tourism significance and all that a tourist would like to know in order to make the tour interesting and risk free.


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