by
Tanmay Ahuja
| Apr 28, 2025
Updated on 6 Jan 2026
Italy is more than a sightseeing destination. It is a place to discover unique, high-quality items that make perfect souvenirs or gifts. From luxurious silk and cashmere to Italian wines and handcrafted ceramics, the markets are full of treasures. Knowing what to buy and how to take it home safely makes your shopping experience enjoyable and hassle-free.
This guide will help you find the best Italian products and ensure they reach home in perfect condition.
Why Italy is a shopping paradise
Italy is a shopping paradise due to its combination of high-quality goods, handcrafted fashion and luxury fabrics. Milan is known as the fashion capital of the country and has a reputation for the most high-end boutiques. Italy has a long history of high-quality craftsmanship and sharp tailoring. You can find handcrafted items, especially leather goods, in cities such as Florence.
The country is also a top destination for gourmet food lovers, with many markets selling cheese, wine and other regional delicacies. When exploring Italy’s markets, you will find many items you will want to buy and take home. However, before visiting, it is important to know about the country’s famous items.
Top items to buy in Italy
Here are some of the best items to buy in Italy that are recommended by natives and residents alike:
Handcrafted on the iconic Venetian island of Murano, these intricate glass pieces make beautiful souvenirs. They are available in vibrant colours and patterns.
A bottle of Italian wine, whether from Tuscany, Piedmont or Sicily, is a must-buy. Chianti, Barolo and Prosecco are popular choices.
Italy’s regions, especially Amalfi and Sicily, are famous for vibrant, hand-painted ceramics. Plates, bowls and tiles showcasing traditional Italian designs are among the most famous things to buy.
- Pasta and truffle products
Italy is known for its gourmet food, and artisanal pasta, truffle oil and sauces make excellent gifts. These delicacies allow travellers to take the authentic taste of Italy home.
Coffee lovers should consider buying Italian espresso blends like Lavazza or Illy. A bag of quality coffee is perfect for recreating an authentic Italian coffee experience at home.
- Luxury fashion and accessories
The country is home to iconic fashion brands like Gucci, Prada and Versace. Designer clothing, handbags and accessories make shopping a dream for fashion enthusiasts.
Florence is known for its artisanal perfume shops, offering unique scents made using traditional techniques. A luxury fragrance is a wonderful and memorable souvenir.
This lemon liqueur, originally from southern Italy, is a refreshing and popular Italian drink. It is widely available and makes for a great gift.
Parmigiano Reggiano, Pecorino Romano and Gorgonzola are some of the best cheeses to buy. Many stores offer them in vacuum-sealed packaging, making them easier to bring home.
Role of travel insurance when travelling in Italy
For visitors who require a visa, having travel insurance policy is mandatory because Italy is part of the Schengen area. The Schengen area is a group of countries that have removed internal border checks and offer a special Schengen visa.
Non-European Union nationals must have travel insurance to obtain a Schengen visa.
Although Italy has a public healthcare system, visitors must pay out of pocket for any unforeseen medical emergencies, which can be expensive. Many travel insurance plans also cover cashless hospitalisation and emergency medical evaluations.
International travel insurance also protects against disruptions such as trip cancellations or flight delays. It safeguards personal belongings and provides compensation if luggage is lost or delayed by the airline.
How to avoid fakes & ensure authenticity in Italy
Now that you have read about some of the best things to buy in Italy, the next step is being aware of scams and fakes.
To ensure authenticity, always shop from authorised retailers and be cautious of merchants offering deals that seem too good to be true. For food, wine and fabrics, look for local favourites and check for certifications. Research well-known Italian brands and trusted markets and consult customer reviews or official websites. Avoid suspicious websites with stolen photos or unusually high prices. Stay vigilant, keep cash and cards secure and avoid showing wealth, which can attract higher charges or scams.
Conclusion
Italy offers a wealth of experiences and high-quality products that make wonderful souvenirs, gifts or additions to your home. To enjoy your trip fully and safely, it is important to arrange international travel insurance and the necessary documents in advance.
Having the right coverage ensures you can focus on exploring, shopping and creating memories without worry.
Frequently Asked Questions (FAQs)
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What does travel insurance typically cover?
A standard travel insurance policy covers medical emergencies, trip cancellations, lost or delayed baggage, flight delays and personal liability. Some plans also include coverage for adventure activities or travel disruptions.
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Can travel insurance help if my luggage is lost or delayed?
Yes, most travel insurance policies provide compensation for lost, stolen or delayed baggage, helping you replace essential items and manage unexpected expenses during your trip.
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Does travel insurance cover medical emergencies abroad?
Travel insurance offers financial protection for unexpected medical emergencies, including hospitalisation, doctor consultations and emergency evacuation. This makes sure you receive timely care without large out-of-pocket costs.
Note: The information provided is general in nature and may vary between insurers and policy types. Coverage details, inclusions and exclusions differ by insurer. Please read the policy wordings carefully for the complete terms, conditions and scope of coverage.
Disclaimer: The information provided in this blog is for educational and informational purposes only. It may contain outdated data and information regarding the topic featured in the article. It is advised to verify the currency and relevance of the data and information before taking any major steps. ICICI Lombard is not liable for any inaccuracies or consequences resulting from the use of this outdated information.
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