In FY2021, the Company embarked on a new exercise to equip Primary Health Centres in rural areas with medical instruments to cater to the health-related needsof residents, thereby avoiding the need to refer every case to district hospitals. As part of this exercise, the Company ran a pilot initiative in select districts of Madhya Pradesh (MP) and Uttar Pradesh (UP). PHCs were provided with advanced equipment including operation kits, anaesthesia workstations, BP machines, ECG kits etc. In FY2022, the program was expanded to 12 PHCs.

In FY2025, Under this initiative, 4 districts of Tamil Nadu (Erode, Namakkal, Thiruvannamalai and Tiruvallur) were given equipments. The program was implemented by ICICI Foundation.