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ICICI Lombard’s ‘Ride to Safety’ programme is aimed to pursue behavioural change among two-wheeler riders by raising nation-wide awareness about the rules on road safety. The programme specifically reaches out to SEC B, C and D families (lower-middle class and economically weaker sections), who were particularly vulnerable to road accidents. It is a unique program which aims at improving the road safety scenario for children. Through this initiative we focus on children with the idea of developing a sustainable community for long-term impact. By making the child the hero, through this program we target a behavioural change among children and their parents by conducting customized workshops for each audience. Furthermore, we work towards ensuring tangible change by distributing ISI-marked child helmets to children and parents who ride two-wheelers as pillion riders.

During FY2023, over 1300 workshops were conducted across 12 cities. Over 1,50,000 parents and children were made aware of road safety habits and the need for children to wear helmet as pillion riders on two-wheelers. To facilitate a behavioural change, the Company distributed total of 1,29,000 specially designed ISI marked helmets to the children and their parents, thereby facilitating the use of protective gear by the entire family and helping improve utilization of helmets. The program was conducted in the locations of Mumbai, Delhi, Pune, Ahmedabad, Chennai, Nagpur, Bengaluru, Kolkata, Hyderabad, Ludhiana, Patna and Agartala. In addition to this, following activities were also conducted under Ride to Safety –

Awareness Rallies: The Company conducted awareness rallies in collaboration with the city traffic police in Ahmedabad, Bangalore, Agartala, Patna and Ludhiana. During the program, awareness was created on the importance of wearing the helmets by bike riders, fastening of seat belts by the occupants of vehicles, avoiding maneuvering the vehicle under the influence of alcohol etc.
Helmets to Police Personnel: The Company provided helmets to around 500 traffic police personnel in each of the cities where the program was conducted, in order to serve the purpose of ensuring road safety of the on-ground law enforcers.
Caution Signboards and Reflective Stickers: The Company also installed Speed Limit Caution signboards covering a distance of approx.140 km in Orissa. The activity was conducted along with Traffic Police Department of Orissa and National Highway Authorities of India (NHAI). Further, the Company distributed reflective stickers to Commercial Vehicles and Tractors across multiple locations. This exercise was aimed at reducing night accidents on roads causing danger to the life of citizens.

Key Initiatives in FY2023

1,300

Workshops conducted across 12 cities

129,000

Helmets distributed to children and their parents

150,000

Parents and children sensitised on road safety habits and wearing helmets

~500

Traffic police personnel given helmets

Caution signboards installation in Odisha Ride to Safety ‘Drive-Thru’ rallies conducted in

5 cities

(Ahmedabad, Bengaluru, Ludhiana, Patna and Agartala)

Cumulative impact since inception in FY2015

625,000

Children and parents benefitted

297,000

Helmets distributed

6.51

SRoI in FY2022

Alignment with CSR Compliance Framework: In the table below, the sub-section of Schedule VII, Companies Act (2013) is mentioned which is in complete alignment with the RTS project:

Sections of Schedule VII		Alignment
Section 135 (ii)	Promoting education, including special education and employment enhancing vocation skills, especially among children, women, elderly, and the differently abled and livelihood enhancement projects	Educating children and parents on road safety providing access to helmets and driver training to the masses

Alignment with United Nations Sustainable Development Goals: Listed below are the UN SDG’s aligned in order of priority with the Ride to Safety Project

Sustainable Development Goals	UN SDG’s Target
	By 2020, halve the number of global deaths and injuries from road traffic accidents Strengthen the capacity of all countries, in particular developing countries, for early warning, risk reduction and management of national and global health risks
	Achieve higher levels of economic productivity through diversification, technological upgrading, and innovation, including through a focus on high-valueadded and labour-intensive sectors
	Ensure significant mobilization of resources from a variety of sources, including through enhanced development cooperation, in order to provide adequate and predictable means for developing countries, in particular least developed countries, to implement programmes and policies to end poverty in all its dimensions By 2030, build the resilience of the poor and those in vulnerable situations and reduce their exposure and vulnerability to climaterelated extreme events and other economic, social and environmental shocks and disasters By 2030, ensure that all men and women, in particular the poor and the vulnerable, have equal rights to economic resources, as well as access to basic services, ownership and control over land and other forms of property, inheritance, natural resources, appropriate new technology and financial services, including microfinance
	By 2030, empower and promote the social, economic and political inclusion of all, irrespective of age, sex, disability, race, ethnicity, origin, religion or economic or another status
	By 2030, provide access to safe, affordable, accessible and sustainable transport systems for all, improving road safety, notably by expanding public transport, with special attention to the needs of those in vulnerable situations, women, children, persons with disabilities and older persons

Alignment with National and International Priorities: The RTS Project is in direct alignment with the following government initiatives

Priorities	Alignment
National Road Safety Policy	The Company conducted awareness rallies in collaboration with the city traffic police in Ahmedabad, Bangalore, Agartala, Patna and Ludhiana. During the program, awareness was created on the importance of wearing the helmets by bike riders, fastening of seat belts by the occupants of vehicles, avoiding maneuvering the vehicle under the influence of alcohol etc.
Sadak Suraksha – Jeevan Raksha	Under Sadak Suraksha initiative- campaigns are undertaken to increase awareness on road safety and importance of using ISI certified helmets
International Commitment: Ministry of Road Transport and Highways participated in a conference in Sweden in 2020:	It was the Third High Level Global Conference on Road Safety for Achieving Awareness Activities via social media and other channels India became a signatory of Brasilia Declaration at the 2nd High Level Global Conference on Traffic Safety in 2015