Ms Preeti Reddy was CEO with P&L responsibility of IMRB/Kantar till 2021 and Chairwoman, South Asia of Kantar - the global consumer insights and consulting company. As country manager of one of Kantar's 'Big Six' markets, Preeti was part of the global leadership team and an important contributor to Kantar's growth. During her tenure as IMRB CEO, in 2015 she was selected to run WPP's research agencies in India (IMRB, TNS and Millward Brown). She successfully led the merger of these companies into a single entity, delivered double digit revenue growth year-on-year with 20%+ EBITDA margins and built Kantar into South Asia's largest research agency. She steered the organisation towards an end-to-end digital transformation and strengthened India's position as a global centre of excellence for analytics and research outsourcing.
Preeti is widely recognised as a thought leader and has been at the forefront of the development of the consumer insights industry in India. She has been on the advisory boards of the Modern Marketing Association (MMA), Delhi Skill Building and Entrepreneurship University (DSEU), LeadUp (an HR start-up) and on the Governing Council of the Centre for Marketing in Emerging Economies (CMEE) at IIM Lucknow. She has also been the Chairperson for the western region for the Cll-lndian Women Network. Since 2015, she has been chosen from over 500 women professionals as one of Impact's '50 Most Influential Women Professionals in Indian Media, Marketing and Advertising' for five consecutive years. As Chairwoman, Kantar, she is spearheading Kantar's Social Charter in South Asia through its DEi, Sustainability and CSR initiatives.
Preeti is a result-oriented business leader with a strong record of performance in highly competitive, diverse environments. Her four decades of experience in advising clients across a spectrum of industries on consumer-led market strategy including on branding and communication, corporate image and, most recently, sustainability transformation has helped clients deliver significant business growth. During her career, she has built a deep understanding of demand side market facing issues that companies face and of branding and communication across B2B and B2C sectors. Preeti was a non-executive director on the boards of Hindustan Thompson Associates Limited and Analysis Quotient Limited; and currently is an independent director on the boards of ICICI Prudential AMC, Popular Vehicles & Services Limited and Kantar India Foundation.
Preeti has a BA (Hons) degree in Economics from Lady Shri Ram College, Delhi University and is an MBA from XLRI, Jamshedpur. Prior to joining Kantar, she was CEO of LMRB (Sri Lanka) and has worked in advertising, consulting and consumer
insights on agency and client side, including with VST Industries and Tata Burroughs (now TCS).