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How to choose a car color: A complete guide

Car color impacts resale value, climate suitability, and maintenance. Light shades reflect heat, while dark ones hide dirt. Neutral colors retain value better, while bold shades may lower purchase price. Brand colors influence choices. A well-chosen shade balances style, practicality, and resale benefits.

  • 17 Mar 2025
  • 3 min read
  • 26 views

Choosing your ideal car colour is not just about aesthetics. The final colour affects everything from resale value to your everyday driving experience. This detailed guide will provide tips on how to pick a car.

Tips on how to pick a car color

Many people have a good idea of what color to pick for their automobile purchase before going car-shopping. But if you cannot choose between bold shades or classic neutrals, here are some tips to make the process easier for you.

Climate

When deciding on a car color, consider your local climate. Light colours reflect heat better in sunny climates, while darker tones might disguise dirt and road filth in locations with regular rain or snowfall.

Purpose

Business executives may prefer more traditional colours, such as silver or black. Meanwhile, families often opt for practical colours that conceal stains and scuffs.

Financial benefits

Manufacturers have difficulty selling cars that don't fall under the neutral palette. Hence, these distinctive colors often come with a discount tag. Consider opting for the lime green or sunshine yellow car to reduce your purchase price.

Resale prices

Bold colours are eye-catching but can restrict your buyer pool during resale. For resale markets, neutral options like white, black, and silver are the best. These tend to retain their worth better since they appeal to a larger market.

Brand loyalty

Some automobile manufacturers have colors synonymous with their brands, like Ferrari's Rosso Corsa Red and BMW's Alpine White. These well-known colours can impact your decision if you're a brand loyalist.

Conclusion

Picking the right color for your car is all about balancing style, practicality, and resale value. Whether you opt for the popping pink or the ever-lasting silver, the choice defines your everyday vibe.
A good car insurance lets you cruise around in style and safety, no matter what shade you pick. It will protect your car against various risks, accidents, natural disasters and theft.



Disclaimer: The information provided in this blog is for educational and informational purposes only. It is not intended as a substitute for professional advice, diagnosis, or treatment. Please consult your general physician or another certified medical professional for any questions regarding a medical condition. Relying on any information provided in this blog is solely at your own risk, and ICICI Lombard is not responsible for any effects or consequences resulting from the use of the information shared.

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