Corporate Social Responsibility
Corporate Social Responsibilities
ICICI Lombard has always endeavoured to go beyond its business focus and contribute to the well being of all stakeholders, including the community at large. The Company has taken several initiatives in the areas of preventive healthcare, road safety and disaster support being a responsible Corporate citizen.
Caring Hands Campaign
Launched in 2011, the Caring Hands Campaign is an initiative of ICICI Lombard, driven by its employees and aimed at the upliftment of the society. The campaign focuses on preventive healthcare through free health check-up camps for the benefit of underprivileged school children across the country. In the last 3 years, this initiative has covered over 50,000 children from more than 200 schools. Across various locations, cross functional teams are formed by employees to handle the entire exercise. Apart from facilitating camaraderie, it provides an opportunity for the employees to showcase their leadership skills as they take up the onus of executing the entire project.
In fiscal 2014, the Company's employees sharpened their focus by conducting exclusive eye check-up camps. More than 50% of the Company's employees reached out to 21,242 students across 173 schools in 73 cities. The Company also provided corrective lenses to the students who were diagnosed with poor vision. The teams focused on children in the age-group of 5-7 years, which as validated by external research has a significant percentage of children suffering from poor vision. These children suffered due to not being diagnosed in time or from parental ignorance.
The Company remains committed to expanding the scope of this progressive initiative, hoping to make a positive contribution in the life of the country's future leaders.