At ICICI Lombard, we have continuously strived to go beyond our business focus and contribute to further the well being of all the stakeholders including the communities in which we are present. We have taken multiple steps to meet this objective through specific initiatives in the areas of Preventive Healthcare, Road Safety and Disaster support.

As part of our preventive healthcare agenda, we have successfully implemented projects in coordination with ICICI Foundation in the tribal districts of Nasik to reduce newborn and infant deaths. At the same time, we have been providing medical treatment and road safety training facilities to over 20,000 truck drivers as part of our Road Safety initiative.

ICICI Lombard’s employee-driven CSR activities have reached out to underprivileged children for five years in a row. Steered towards preventive healthcare, free eye check-up camps were organised across the country for deprived children. In the last five years, ICICI Lombard has reached out to more than 1, 00, 000 kids across 300 schools. With the company’s long-standing commitment towards a better society and future for the country, ICICI Lombard is increasing the scope of its activity with each passing year. Over the last 5 years, the initiative has reached out to more and more students. Starting with 11,000 children in the first year i.e. 2011, the number of children benefiting from the program touched 28,574 students in 2015 across 250 schools and 100 locations. The activity helped identify 4230 cases of poor vision that were provided with corrective lenses free of cost. Over 2500 employees participated from various locations forming teams that joined hands to plan and execute the entire activity.

Though the exercise involves sourcing higher-end equipment and specialist doctors i.e. ophthalmologists, the employees successfully conduct eye check-up camps every year on December 11, a day which has now been earmarked as the ‘Caring Hands’ Day at ICICI Lombard. Around 50% of the employees participate every year which shows the overall importance that the initiative has been able to garner within the company.

Road Safety is emerging as a critical social concern of the country with two wheeler riders being among the worst impacted segments. As per statistics available, two wheelers account for around 25%* of the total road accidents in the country, the highest amongst all vehicle categories. Lack of professional driver training and appropriate road safety behavior are among the major causes of road accidents. Age specific data also shows that children are susceptible to road mishaps with 7%* road accident victims being below 14 years.

*Source: 2013 report – Ministry of Road Transport and Highways

Shouldering the responsibility of enhancing road safety, the company, under the CSR mandate initiated workshops to create awareness for road safety and influence the driving behavior of two wheeler riders. The workshops focused on establishing a direct connect with parents who ride two wheelers and their children for greater impact. Catching the children young and imparting them with appropriate road safety values at an early age will ensure that they follow safe road habits throughout their lives. In addition to influencing behavioral change, the company provided child-specific helmets to children riding two wheelers, thereby encouraging them to follow appropriate safety measures. In the process, the company aims to build a sustainable community that adopts appropriate road safety behavior.

The company has conducted more than 100 workshops in Mumbai, Pune and Delhi since September 2015 and has reached out to over 15000 children and their parents. In an important milestone, the company distributed ISI-marked specially designed helmets to 9000 children post the workshops.