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Kick start a hassle-free ride! Avail long term Two-Wheeler Insurance and enjoy convenience and long term protection.
Increase your knowledge on car maintenance, car models, car accessories and lots more
Leave travel nightmares behind to have a dream trip! Opt for Single Round Trip Travel Insurance and have a worry free trip abroad.
Assurance for your frequent trips! Secure as many as 30, 45 or 60 days per trip through the year and enjoy hassle-free travel on the loop.
Protect those who matter to you most! Choose Complete Health Insurance as your shield against health worries.
Boost your health cover with our Super Top-up plan and seize the key to a healthy and worry-free future.
Avail surety for times of hardships! Invest in accident insurance to safeguard your finances against the unexpected affordably.
Prepare for the unexpected! Safeguard your home as well as its contents against natural calamities, theft or other perils.
Chase your business dreams stress-free! Get the perfect protection cover tailored to your personal and business needs.
Emphasis on the rural sector is the need of the hour! We provide customized insurance offerings for the surging rural sector.
No matter where you choose to live and work, we make it easy and convenient for you to secure your family and assets back in India.
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What the millennials want from general insurance
The millennials or individuals in the 20s-30s are the major drivers of Indian businesses today. By 2021, India is set to be the youngest country with 64% of the Indian population in the age bracket of 20-35.
Listed below are few points to help understand the present scene when it comes to the awareness about insurance amongst the masses, especially the young millennials.
Another international study conducted by Gallup found that millennials are the least engaged group when it comes to insurance. It also finds that, they are most likely to choose the insurer of their families' preference. Furthermore, their data shows that only 31% of the millennials appear to be "fully engaged" to a primary insurer.
Building a value-based relationship that is catered towards the unique requirements of millennials is the key. This can be done by considering the following dynamics involved in the relationship between the insurer and the buyer.
The Gen Y is strikingly different from its predecessors in their approach towards work and life. What changed? Technologies, easy access to Internet and information, increase in standard of living have made them unique. Therefore, insurers need to customise how they convey their products to them.
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