Overview of Bajaj Auto
Bajaj Auto is one of India's leading two-wheeler and three-wheeler manufacturers. Various Bajaj products are available in the market, such as motorcycles, scooters, and auto rickshaws.
Bajaj Auto is part of the Bajaj Group and has a strong presence in over 70 countries. It is famous for its fuel-efficient and affordable vehicles, which make it a popular choice in both urban and rural areas. The company focuses on innovation and exports, making it a global brand.
Bajaj Auto history
The history of Bajaj Auto is as follows:
- 1945: Bajaj Auto was founded by Mr. Jamnalal Bajaj in India.
- 1959: The company got a licence to manufacture Bajaj two wheeler products and three-wheeler products in India.
- 1960: The launch of Vespa 150, under licence from Piaggio of Italy, marked a significant milestone.
- 1972: Launched the Bajaj Chetak, a scooter that became a household name.
- 1986: Introduced the Bajaj KB100, a popular motorcycle.
- 2001: Launched the Bajaj Pulsar, which became a huge success.
- 2007: Bajaj Auto and KTM announced an equity partnership, bringing high-performance racing bikes to India.
- 2016: Bajaj Auto introduced the Bajaj V, crafted using metal obtained from INS Vikrant.
- 2020: Bajaj Auto announced a partnership with Triumph Motorcycles.
Bajaj Auto subsidiaries
Bajaj Auto has established several subsidiaries to enhance its operations and global presence, including:
- Chetak Technology Ltd.: Focuses on electric vehicle development.
- Bajaj Auto International Holdings BV: Handles international investments.
Bajaj Auto acquisitions
Bajaj Auto has expanded its presence in the global motorcycle industry through key acquisitions, such as:
- KTM (48% stake): Bajaj has a major share in KTM, which helps in high-performance bike production.
- Husqvarna (indirect ownership): Acquired as part of the KTM partnership.
- Triumph Motorcycles: Partnered with the British motorcycle company to develop bike engines for India in the 200-750cc range.
Bajaj Auto products
Bajaj Auto offers the following products:
- Motorcycles: Bajaj Pulsar, Bajaj Dominar, Bajaj Avenger, Bajaj CT 100, Bajaj Platina
- Scooters: Bajaj Chetak (Electric)
- Three-wheelers: Bajaj RE (auto-rickshaws) and Bajaj Maxima (passenger and cargo)
- Electric Vehicles: Bajaj Chetak Electric, Yulu collaboration electric bikes.
Conclusion
Bajaj Auto has played a key role in shaping the Indian automobile industry. With a strong history, innovative products, and a focus on global markets, it remains a top player. The company continues to invest in electric mobility and high-performance bikes, ensuring a bright future in the industry.
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